About Johnny

Luxury Associate Broker, SERHANT. I'm Johnny Ronca, a Luxury Associate Broker with SERHANT. in Austin, Texas — 20+ years in this market, 300+ closings, $250M+ in sales and 100+ five-star reviews. I regularly negotiate deals 5–10%+ under asking price for my buyers.

WHERE I WORK

Luxury and waterfront is my specialty: Lake Travis and Lake Austin waterfront homes, and the communities along the Lake Travis corridor — Lakeway, Bee Cave, Spicewood, Steiner Ranch, Rough Hollow, Spanish Oaks, Flintrock Falls, Signal Hill and The Hills.

I'm just as active in central Austin: Downtown Austin condos, Zilker, Barton Hills, Travis Heights, SoCo (South Congress), Tarrytown, Old Enfield, Westlake, West Lake Hills, Rollingwood (78746) and Barton Creek. Also Circle C Ranch, Belterra, Driftwood and Dripping Springs.

FOR BUYERS: THIS IS A BUYER'S MARKET, AND I KNOW HOW TO USE IT

Austin has swung hard toward buyers and most people have not adjusted their thinking yet. On most deals right now I am negotiating 5–10%+ under asking. I am also getting sellers to pay for repairs, cover 2–3% of closing costs, fund interest-rate buydowns, and in more than one deal, leave the furniture behind.

THE TRIPLE WIN STRATEGY

This is the centerpiece of how I represent buyers in 2026, and it is laid out in full in my free 2026 Austin Buyer's Playbook.

Win one: buy near 2019–2020 pricing, well below the peak.
Win two: negotiate below list on top of that — another 5–10%+.
Win three: have the seller fund a 2/1 buydown, at no cost to you.

Then you enjoy reduced payments for two years, refinance when rates drop, and end up in your dream home at a payment lower than 2022.

WHAT IS A 2/1 BUYDOWN?

The seller prepays part of your interest for the first two years. If your rate is 6%, you pay as if it were 4% in year one and 5% in year two, then the note rate after that.

On a $925,000 home that is roughly $3,533 a month in year one instead of $5,059 — about $1,526 a month less than the identical house cost a buyer in 2022, with far less money down and no competing offers. And when rates drop you refinance, so you never pay the full rate at all. That is the third win.

Get the free Playbook, or text PLAYBOOK to 512-797-0965 and I will run your numbers.

FOR SELLERS: MARKETING THAT ACTUALLY MOVES A HOUSE

Listing with me is not a sign in the yard and a spot on the MLS. Every listing gets professional photography and video, social-first content I shoot and cut myself, targeted Instagram and Facebook advertising aimed at the exact buyer pool for your price point and neighborhood, well-run open houses, and the full reach of the SERHANT. brand and its media platform. I also market to my own off-market buyer network before we ever go live.

The goal is simple and I am direct about it with every seller: fewer days on market, and a higher number at closing than the house would have gotten otherwise.

HOW I PRICE AND NEGOTIATE

Before we tour or list anything, I pull the real closed sales — not an estimate, not a neighborhood average, but the five or six homes that genuinely compare to yours in size, age and condition. In a small gated neighborhood that trades three or four homes a year, that difference is worth six figures. I show you the numbers, I tell you what they mean, and when they say a home is overpriced I use that to negotiate you a far better deal.

OFF-MARKET: JOHNNY'S OFF MARKET PRIVATE LUXURY LISTINGS

Some of the most coveted properties in Austin only ever sell as pocket listings, quietly, between brokers. Tell me your price range and your must-haves and I will tell you what is available today — not when it hits the market.

WHAT MY CLIENTS SAY

“Johnny was outstanding to work with. He's a genuine breath of fresh air, a good person, and a sharp realtor. He didn't just tell us that he wanted to help us find the right home, he took action and really did all he could to ensure that our best interests were well represented. When we found the home we wanted, Johnny went to work negotiating to save us money and making sure that no detail was overlooked. I would wholeheartedly recommend Johnny to anyone looking for their next home. You can't go wrong with Ronca!”

— David Hall, Steiner Ranch

“Johnny is the most personable, charismatic, and deeply connected Realtor in Austin. I've known him for over 15 years and not only will he be a great realtor and find you everything you are looking for, he will plug you into an incredible community.”

— William Naylor, Founder, AWKN Ranch

“So we just closed on our very first house with Austin’s best real estate agent… I don’t know how people do this alone. If y’all are looking for a real estate agent, this is the only one. Look no further.”

— Josh Trent, Host of the Wellness + Wisdom Podcast

Closing day with Josh Trent (host of the Wellness + Wisdom podcast) and family on their first Austin home.

Neighborhood guides, verified school ratings and real closed-sale market reports for every area above are throughout this site. Let's talk — call or text (512) 797-0965.